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Privacy Policy - Makeup & Beauty - Wild about Beauty

Privacy Policy

When you provide us with information through our website ("Wild about Beauty Site”), we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to this Site is subject to this Privacy Policy and our Terms and Conditions.

Please note that this Privacy Policy governs information provided to Wild about Beauty and communications from Wild about Beauty, including information you provide to us on Wild about Beauty’s website at (“Wild about Beauty Website”), on the Wild about Beauty blog at (“Wild about Beauty’s Blog”), on Wild about Beauty’s mobile and Facebook applications (including Ratings & Reviews, comments, in competitions or other promotions, in completing customer surveys, and information you provide to us at a Wild about Beauty counter (brick and mortar stores). Your use of Wild about Beauty Website, Blog, or your entry in our competitions and other promotions and your submission of customer surveys constitute your acceptance of this Privacy Policy and your consent to the practices it describes.

Non-Personal Identifiable Information

When you visit Wild about Beauty’s Website, Wild about Beauty’s Blog, or use Wild about Beauty’s Applications, with the help of our third party authorised agents, we may collect certain anonymous information about your visit. For example, when you browse Wild about Beauty’s Website or Wild about Beauty’s Blog we may monitor statistics including but not limited to the number of people that visit these websites, peak hours of visits, from which domain our visitors come (e.g.,, and which browsers people use to visit these websites (e.g., Mozilla Firefox, Microsoft Internet Explorer), geographical information, etc. In addition, we may also collect information about your browsing behavior, such as the date and time you accessed the website, the areas or pages of the website that you visit, the amount of time you spend viewing the website, the number of times you return to the website and other click-stream data.

We, or service providers acting on our behalf, may use cookies. 


What is a cookie? 

Cookies are small encrypted text files that are stored on your computer or other device to keep track of information about your browsing when visiting this website. 

We use a number of different cookies on this site. If you would like further information or you would like to know how to control or delete them, please visit 

Our website requires the use of some cookies to enable you to be able to browse and add items to your shopping bag - without these cookies you would not be able to place your order. We also use cookies for some of the following reasons:- 


* Track our sales 

* Product ratings & reviews 

At no point do our cookies or those of our third parties store your personal payment information. 


Cookies for site performance 

We use Google Analytics, Google Double-Click, Google Adwords to understand and monitor the effectiveness of our site.


Different types of cookies?

We have classified our cookies into two different types; First and Third party cookies. First party cookies are the cookies that Wild about Beauty has set so that we can offer you a fully functional experience when shopping our site. Third party cookies are set by our business partners such as Social Media - twitter, facebook and youtube which we use to display video content. 

First party cookies 

In order to be able to shop on we require your computer to accept cookies. Some of our cookies (classified as First Party cookies) are essential to enable the shopping basket and sign-in functions on our website, without them you would not be able to place an order with 

Our cookies don't store personal information such as name, address or any payment details. Below is a list of the main cookies that we use and what we use them for, some of our partners also use cookies which you can find detailed under Third Party Cookies. 

Third party cookies 

We work with carefully selected suppliers who also use cookies on our website. These cookies enable certain features that are run in conjunction with partners such as Facebook, Twitter & YouTube to function. We don't control the setting of some of these cookies so for more information about please visit the relevant third-party website. 

Please note: It is possible to turn off your cookies through your website browser settings using “Private Browsing mode whilst viewing this site (called “Incognito” in Chrome, “In Private” for Internet Explorer, "Private Browsing" in Firefox and Safari etc), however this will affect the functionality and experience of our site.


Wild about Beauty uses non-personal identifiable information for internal business and marketing purposes and to help administer and improve Wild about Beauty’s Sites for your shopping and user experience. We may use the information you provide in aggregate form for internal business purposes to analyse trends and site traffic patterns to improve our content, merchandise, and services.


We also work with service providers that use cookies and web beacons to collect information about your visits to Wild about Beauty’s Website and to other websites you may visit, and to serve advertisements to you across the Internet based on that information.


Personally Identifiable Information

Personally identifiable information is any information about you as an individual, such as your name, address, telephone number, credit card number and billing information, birth date, email, profile information, and purchase history. Whether or not you provide your personally identifiable information to us is completely up to you, but if you choose not to provide the information we request, you may be unable to use some of our services.


Below are some examples of when we may collect personally identifiable information from you.
Purchases. When you place an order through Wild about Beauty’s Website, we require that you provide your name, email, shipping/billing address, phone number, credit card number and its expiration date in order to process and track your order. We may also maintain a record of your product purchases.


Creating an Account

When you create an account on Wild about Beauty’s Website, we ask for your full name and email address. We also ask you to create a password to access your account. You are responsible for maintaining the confidentiality of your account and password. You do not need an account to make an online purchase, but you will need to create an account to use some of the other features on Wild about Beauty’s Website, such as to participate in the Ratings & Review feature.


Sign-up for Emails

You can sign up on Wild about Beauty’s Sites and in Wild about Beauty stores to receive promotional emails from us that include the latest information about our new products, exclusive offers, tips and tricks and more. If you sign up for emails, we will ask you for your email address, name and country location. If you sign up to receive our emails, we will ask for your name, mailing address, email and other optional information regarding your preferences and interests.

Facebook Applications.

When you use one of our applications on Facebook, we will request your permission to access certain personally identifiable information on Facebook, such as your name, profile picture, gender, networks, user ID, list of friends, and other profile information. Depending on the application, you may have the opportunity to post reviews, questions, answers and other content to the application. You can change certain settings relating to these applications through your account and privacy settings on Facebook.


Competitions, Polls and Promotions

If you enter a competition, poll or other promotion, we may ask you for your name, date of birth, email, country/county of residence and other demographic information. We may sometimes use a third party application on Facebook or other third party websites to host a competition, polls and promotions. In those instances, the information you provide will be submitted to that third party and their privacy policy will govern the use and disclosure of the information you submit.


If you contact us to give us feedback or ask questions about Wild about Beauty’s Sites or any of Wild about Beauty’s services or products, we may store your communications, including any personally identifiable information you include in them, so we can effectively respond to you.


We collect this information to serve you better and to provide you with a customised experience while using Wild about Beauty’s Sites. We may use your personally identifiable information to: fulfill a request from you, such as to send you catalogues, promotional emails or email notifications, fulfill and deliver your orders, tell you about our new products, services and offers, respond to your comments, feedback or questions, contact you if necessary while processing an order, and generate web analytics to compile user data for marketing purposes. If you would rather not receive promotional emails from us, please see the section titled “Opting Out” below.


We may also combine the personally identifiable information you provide us with other personal information about you (such as demographic and past purchase information) from our records and from other sources, such as address update services. We may use this combined information for future marketing initiatives and to help us improve Wild about Beauty’s Website presentation, Wild about Beauty’s Blog, Wild about Beauty’s Applications, and your overall shopping experience. We may share aggregate data about our customers with third parties, including advertisers and marketing partners. This information does not identify individual customers.


On occasion we may also share a portion of our postal mailing list (which includes our customers’ names and postal addresses) with other companies or organisations who want to market products or services to you. We may also share your name, postal address and transactional information (including information about your past purchases but not any payment information) with third parties for marketing purposes, unless you direct us not to (see “Opting Out” section below). We do not ever rent or sell your email address with these organisations or with other third parties for marketing purposes.


Wild about Beauty may also share your personally identifiable information with third parties that perform services for us, such as our affiliates, advertisers, partners, potential business partners, vendors, and other unaffiliated entities. These companies and individuals are hired to perform functions on our behalf, such as fulfilling and processing orders, processing credit card payments, performing data and marketing analysis, and providing customer support. While such third parties may be provided with access to personally identifiable information needed to perform their function, they may not use or disclose such data for any other purpose. Additionally, our service providers are contractually required to maintain all the information collected for us in strict confidence.


For fraud protection and compliance with law, we may disclose any information, including personally identifiable information, that we deem necessary.


In the event another company buys the assets or ownership interests in Wild about Beauty, your personally identifiable information may then belong to that other company.
Information Contained In User Comments
Any information you submit in a user comment to be posted on one of Wild about Beauty’s Sites (such as comments on Wild about Beauty’s Blog, reviews or comments on the


Ratings & Reviews feature, questions or answers on the Ask & Answer application), including any personally identifiable information, will not be treated as confidential and may be publicly disclosed.
Location Services

Wild about Beauty’s Applications may include features that can provide you with location-based information if you tell us where you are (i.e., by allowing your mobile device to send us your location). If you want to deactivate this feature, please contact your carrier for information on how you can disable location services on your mobile device.


Protecting Kids’ Privacy

Wild about Beauty’s Sites are not intended for children. We do not knowingly collect personal information from children, and none of the Wild about Beauty Sites are designed to attract children. Children under 13 may look at Wild about Beauty’s Sites, but are not permitted to make a purchase, create an account, enter a competition, poll or other promotion, submit a customer survey, sign-up for emails or post comments on Wild about Beauty’s Blog or on Wild about Beauty’s Applications. If we discover someone under the age of 13 has created an account or has otherwise provided us with their personal information, no matter how adorable they might be, we will remove their personally identifiable registration information from our records. If you are under 13 and would like to make a purchase, please ask a parent to place the order for you.


Protecting Your Security

Security for Wild about Beauty’s Sites is in accordance with industry standards to protect the security of your personal information both online and offline. Personally identifiable information is stored on computer servers in a controlled environment that is reasonably protected from unauthorised misuse or disclosure. We use available technology and other techniques to implement systems like firewalls, and/or encryption to secure marketing data transfers.


Orders placed on Wild about Beauty’s Website are encrypted using Secure Socket Layer (SSL) technology, an industry standard that is used by vendors to ensure the security of online business. It negotiates and employs the essential functions of mutual authentication, data encryption, and data integrity for secure transactions.


We take special steps to safeguard your personal information and since your password is protected, only you can access your account information. We recommend that you keep your password private and always sign-off of your account and close your browser when you are finished shopping. If you have any questions about security on our website, please Contact Us.


Opting Out

If you would like to opt out of receiving promotional emails from us, please follow the unsubscribe instructions located at the bottom of each email.


If you would like to opt out of receiving direct mail or telephone marketing calls from us, or if you prefer that we not share your personal information with third parties for marketing purposes, please send your request, including your name, email, street address, city, county, and postcode, via email to (please use the subject line: Privacy Opt-Out Request).


We are not responsible for notices that are not labeled or sent improperly, or do not have complete information. We will process your request within 30 days of the date we receive your request, but you may, in the meantime, receive previously scheduled emails, mail or calls from us. Once you have opted out, you do not need to do so again.


Please note that Wild about Beauty may still use your personal information (and may share your information with our service providers) to provide you with services, including sending you administrative and transaction-related emails, relating to your online shopping needs and your other activity on Wild about Beauty’s Sites.


Changing, Updating or Deleting Personal Information

You can update, change or delete certain personal information (such as your email address, mailing address and payment method) on Wild about Beauty’s Website by clicking “My Account” in the menu at the top of each page on Wild about Beauty’s Website, log in, and you will be able to edit or change your information.


You can also update or change your email address by clicking “Update Profile” at the bottom of each promotional email you receive from us.


Changes to our Privacy Policy

As the content of this Privacy Policy may change from time to time, we suggest you periodically consult this


Privacy Policy
We will post the revised policy here, which at that time will be effective immediately.
If you would like more information about this policy, please send an email to

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