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We believe

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Wearable Affordable Beauty

Our core collection of paraben free cosmetics is for today's modern women; with easy to use, multi-purpose, make-up essentials. We believe that not only should your make-up perform well but be skin loving. That is why our products contain nourishing and beneficial ingredients, including Winter Cherry Extract, German Chamomile and Organic Rose Water. 

At the heart of WAB lies a passion for beneficial beauty with great expertise - the products and pigments speak for themselves. The brand is rooted in nature - but it’s the nature that brings us hurricanes, hot house flowers, hummingbirds, waterfalls and dragonflies, the nature that creates iridescents so beautiful it hurts to look at them, nature that’s powerful, strong, impossible to resist.


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