Best Shampoo for Gray Hair – 10 Products to Give Your Hair Shine

Do you feel like your gray hair has lost its vibrancy?

Or your gray hair is suddenly beginning to skew a bit yellow?

Well, if that is the case, it is time to invest in the best shampoo for gray hair.

You need to look for a formula specifically made for your silver strands.

The good news is that you won’t have to spend hours and hours of looking at different products.

We’ve done that for you.

We deliver to your our 10 picks for best shampoo for gray hair.

All of these products will gently cleanse away build up and reveal more illuminated color that is free of brassiness and yellow-tones.

And that is exactly what you need for your gray hair. In the same time, the shampoos are gentle enough to use on a daily basis, or two times per week.

That gives you flexibility in terms of bathing time and schedule.

Before we get to the best shampoo for gray hair, let’s remind ourselves that there are two types of people when it comes to gray hair.

Those willing to embrace their grays, and those who are not.

No matter in which category you fall into, there is a shampoo that will make sure your hair looks lustrous.

And besides, even Rihanna rocked a grey-streaked ponytail in 2014.

With that in mind, there is no reason to be ashamed of your gray hair.

Best shampoo for gray hair

1. L’Oreal Serie Expert Silver Shampoo

This is a professional grade shampoo. Simply put, the people at L’Oreal take things seriously. Rich in amino acids, the shampoo will help you to gently rid hair of build-up, revealing a more lustrous color.

You can use this shampoo every time you shower, and there is no reason to alternate between shampoos. You can even leave some in and do not wash completely out. There will be no stains in your shower after using the shampoo.

What you need to know before using is that the shampoo might leave your hair feeling a little “stripped” after you rinse. But the shampoo works, and that is all that matters in the end. It is deep cleansing all of the brassiness. The recommended use is to follow up with a good argan oil conditioner or any other natural conditioner. That is what you need after the oil does its work so your hair feels clean, soft, and silky.


  • For the price you are paying, this shampoo will last forever
  • The formula is reach in amino acids that help maintain clarity and shine of your hair
  • Leaves your gray and white hair feeling and looking healthy
  • Retains purity and natural sheen


  • The scent of the shampoo is a bit unusual
  • Sadly, the shampoo does contain sulfates
  • The shampoo will dry out your dried out hair, meaning you have to use conditioner for moisturizing

2. Redken Color Extend Blondage Color Depositing Purple Shampoo

This is a color-depositing and protecting purple shampoo designed namely for blonde hair. But it works perfectly for gray and white hair as well.

With citric acid, the shampoo can help you repair each hair from the core and remove unwanted brassiness. The result is you have a hair color that is bright and cool.

Do not worry, you do not have to worry about turning your hair color purple. This best shampoo for gray hair has all the right nutrients that make your gray hair white.


  • Color protecting shampoo
  • Gently cleanses your hair and adds softness
  • Repairs and strengthens your hair from the core
  • Eliminates brassiness thanks to the pure violet pigment
  • Adds shine and improves hair health


  • Can dry your hair out
  • The smell is bad for some people
  • Doesn’t lather well
  • The shampoo is harsh, not suitable for gentle and sensitive hair

3. Klorane Shampoo with Centaury - White & Gray Hair

Here is a shampoo that will enhance the natural radiance of your white and gray hair.

The Klorane shampoo is perfect for reducing yellowing effect. The centaury extract adds subtle silver highlights to your hair.

The suggested use is to apply to wet hair, work into a lather, and then rinse.

If you follow the suggested use, you will get a shampoo that illuminates silver highlights and reduces the yellowing effect.


  • You do not need to use a conditioner afterwards
  • Your hair retains its natural color
  • You can use the shampoo every other day, there is no limit to how frequently you can use
  • Great smell and great consistency
  • Brings out the platinum streaks


  • Helps only people whose hair is already totally grey
  • Does not work on bleached hair
  • Can make the slight yellow in your white more pronounced

4. Sachujuan Silver Shampoo

The shampoo is designed to add pigment to gray hair and keep the pesky yellow and gold tones at bay.

In addition, using the shampoo will make sure your hair is protected against the harsh UV rays. Each wash strengthens your hair strands.

In addition to helping you make your gray hair more pronounced, the shampoo does the regular stuff as well. That includes washing away impurities and maintaining cool-toned hair with powerful UV protection.

With ingredients such as algae-derived carrageenan extract, the shampoo will nourish your hair and leave it lustrous and sleek.


  • Great for keeping your hair from getting too brassy
  • Lathers well and smells great
  • Will noticeably brighten your highlights
  • It feels fairly gentle and leaves your hair soft and smooth


  • It can be a bit drying, so you have to use conditioner afterwards
  • The shampoo is very pigmented, so make sure to massage and comb through with your fingers, or you might get buildup in one area
  • Do not leave it for longer than a minute or two if your hair absorbs water and liquids quickly, or you might end up with a gray/purple tone

5. Sunset BLVD Blonde Shampoo

Do you want to make your gray and silver tones pop? And you want to eliminate brassy tones in the process? Well, this shampoo is great for that. One of the best shampoo for gray hair for color-treated, dehydrated, or coarse hair.

Always apply this shampoo to the middle of your hair, and from there, work through from the roots to the end. The good news is that the shampoo is not harsh, meaning you can use it on a daily basis. By eliminating brassy tones, the shampoo will make your gray fantastically silver.

The key ingredients include natural mineral pigment that brightens and corrects brassy tones, coconut cleanser that will remove impurities, and panthenol derivative, a conditioning ingredient that improves your hair’s manageability.


  • The smell is awesome, and your hair will feel clean
  • The moisture is great for colored hair
  • Provides fine hair texture


  • Some users have reported the shampoo and conditioner left their hair dry
  • For some the scent is too perfumy
  • Compared to other shampoos, the price is rather high
  • Requires repeated use to be successful

6. Aveda Blue Malva Shampoo

Aveda products are widely known for their use of pure plant essences, and this shampoo is no different.

It is a high performance plant based hair care treatment. The shampoo will help you eliminate brassiness from all shades of gray.

The spa-like scent is what makes it special and enjoyable, making you look forward to hair-wash days.

If you have gray hair, constant use of the shampoo will add silvery brightness. The formula includes ylang ylang, eucalyptus, lemon, and other pure flower and plant essences.


  • The shampoo is gentle enough to be your primary shampoo
  • It will not make your hair feel like straw
  • Lathers and smells great
  • The ingredients will help you clean your hair of impurities thoroughly


  • Some users have reported the shampoo turned their hair color dark brown
  • The shampoo can be drying for some people
  • Makes your hair frizzy

7. Phyto phytargent Brightening shampoo

This brightening shampoo works great for platinum blonde, gray, and white hair. For all hair colors, the shampoo will help you banish dullness, yellowing tint, and neutralize brassiness.

To put it simply, it represents an optimal maintenance cleanser for gray hair by neutralizing oxidation and leaving hair soft and supple. Best used on wet hair, and rinse after 2-3 minutes.

With ingredients like plant extracts in the formula, the shampoo promises to correct discoloration, neutralize yellow tones, and bring out hair natural luminous highlights in the process.


  • It smells extremely delicious
  • Shampoo makes your hair feel like the one of a Hollywood star
  • Leaves hair soft and supple
  • Neutralize unwanted yellow tones


  • Can make your hair dry and hard to style
  • Way too expensive for the poor results you might get
  • The strong chemical scent might be too much for some people to handle
  • The solid bottle is unpractical and messy, as it does not allow for accurate shampoo pouring

8. Clairol professional shimmer lights shampoo

This award-winning shampoo will maintain your ash-toned color and enhance other shades of gray. If you are into trendy hair colors, ash is something you absolutely have to try. But getting ash-colored hair is not the hardest part. The tricky aspect is maintaining that color.

The Shimmer lights shampoo is enriched with proteins, and other color-enhancing shampoo ingredients that tone down brassiness on gray hair. The shampoo will also refresh your faded highlights, remove the dull yellow in gray hair, and leave your hair shiny and residue-free. You can use it on both natural or color-treated hair.

The suggested use is to apply on wet hair, lather, rinse, and repeat. If you want to get additional brightening, leave second lather on for 3 to 5 minutes. There is no need for a patch test.


  • One of the best toning shampoos and conditioners you will try
  • The most intense color toning shampoo you will try
  • Will bring your silver hair out again


  • Because it is rather intense, you have to be careful, and if not, it will leave your hair purple-toned
  • It can make your hair heavy and the texture is not fun to brush
  • The price has gone up recently, making it one of the more expensive best shampoo for gray hair
  • The shampoo is not much moisturizing and conditioning, meaning you have to use a conditioner as well

9. Kiehl's Damage Repairing & Rehydrating Shampoo

When you need to hydrate your silver strands, this is the shampoo to get. Natural gray hair and hair that has been bleached can sometimes feel dry. And in that case, you need a hydrating shampoo that will eliminate brassiness, and hydrate your hair in the same time. If that is the case, look no further than Kiehl’s damage repairing shampoo.

The shampoo is rich with hydrating ingredients, including hyaluronic acid, ceramides, and moring tree oil. The rich and fortified formula is designed especially for those with fragile or damaged hair.

The most ideal situation is to use it for chemically processed hair. If you rely on expensive heat styling, this shampoo will save your dehydrated and dry hair.


  • Sulfate, paraben, and silicone free
  • Has non-offensive smell
  • Leaves your hair feeling terrific after just one use
  • Cleans your hair without stripping it
  • Your color-treated hair will feel shiny and soft after use


  • Some users have reported the shampoo left their hair feeling like straw
  • Even though it is lightly scented, it can still be too heavy for some users

10. Classic gray shampoo by American Crew

Launched by the designed house of American crew, the shampoo comes in retail packaging and is recommended for normal hair.

The shampoo is more than just a regular shampoo. In fact, it is a 3 in 1 product, being body wash, conditioner, and shampoo. The essential line has all.

The hair care products combine essential ingredients with the American Crew fragrances, ensuring the best sensation. Be careful, the shampoo will not stop graying, nor will color your hair.

What this shampoo does is brighten your gray hair. And it is not intended for everyday use. You have to alternate between shampoos, and use the classic gray shampoo once per week.


  • Will help your hair get rid of pollutants, chlorine, and sun damage
  • Helps show off your silver highlights
  • The bottle lasts as long as 6 months and is well worth the money
  • It has a nice smell


  • Your hair might look oily and needs to be washed more often
  • Contains sulfates, particularly sodium laureth sulfate

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