Wild About Beauty appreciate its readers, and knows they are quite educated and knowledgeable in the beauty world. But most importantly, we know you want to save as much time as possible in the endless search for a perfect and ideal product for you.

That is why we make sure to review the best products on the market, and find out their strengths and weaknesses. We use people that are certified at what they do, including dermatologists, beauty experts, and editors.

We source the products we review in three different ways, including:

  • Buying the product
  • Renting the product from shops
  • Borrowing the product from friends and family

Most importantly, when we buy products from shops, we gain insider information from the sellers. We do not accept freebies that require us to give a product a good grade. We try to stay away from conflict of interest challenges.

That being said, we have strict reviewing criteria. We take a look at a couple of factors, and then we give the product a final grade.

Reviewing factors include:

  • Performance and how well the product performs in its intended function
  • Price, how the price compares to similar products in the same category
  • Features and functionality of the product
  • Ease of use, which means how easy the product is for usage
  • Safety, meaning that the product is safe to use on you, and your friends and family
  • And last, but not least, durability, and how well the product will fare after a few weeks, months, and so on

How we choose the products?

Every review starts with a good plan. Our plan starts at the beginning of the week, with the team selecting the most urgent topics, which are based on our own analysis including fashion highlights, feedback from our readers, and news reports.

While we want to rank higher, we do not sacrifice it at all costs. At the end of the day, we are not a search engine robot. We work and write for real people, and we want our readers to feel it.

Once we select the topics, we compile a list of items for each category, and in the first round, we test all products.

After the first round, we start an intensive and comprehensive research. We see how the product feels and works on ourselves, and but we also take a look at customer satisfaction.

We encourage our readers and product testers to be fair, honest, and true in their ratings.

We know it can be difficult to find solutions for every need, but we make it a priority to give options even to the most challenging groups, for example, people with sensitive skin looking for a product that will help them with dryness.

At the end of the day, we do not share anything with you without analyzing it. Once the product we review, or the products we review, have passed the tests and security measures, we put it in our articles.

We want our articles to help you to quickly find a solution for your needs and concerns.