Approximately 44 percent of beauty consumers had purchased more beauty and skincare products online than in-store in 2020, according to the Global Cosmetic Industry. Buying products from e-commerce sites overseas has become the norm in recent years because of convenience, variety, and affordability. However, purchasing beauty products online has never been easy. It can be challenging to find the right makeup shade based on a simple product image posted on sellers’ websites. What’s more, you can’t be absolutely sure that the texture of your favorite cosmetics will satisfy your needs, regardless of what the brand claims. While sourcing cosmetics abroad is a gamble, you can avoid having buyer’s regret by following a few guidelines from experts. Below are 3 essential tips for purchasing beauty products internationally.
Chapter Overview
Look for on-skin swatches
It’s challenging to determine how well a color will blend with your complexion by looking at product images online. Therefore, search for on-skin swatches online, read social media posts and watch beauty tutorials, as they can guide you in choosing products ideal for your skin. Also, look for models with a skin complexion like yours and find out which cosmetics they use. Whether you’re purchasing color cosmetics or foundation, ensure you compare how it looks on you. This step gives you an idea of the product’s tone, texture, and pigmentation.
Think about shipping
Many e-commerce stores overseas, like EveryMarket offer free shipping on orders that have surpassed a certain amount. Once you have purchased your products, you can relax and wait for your package to be delivered to your doorstep. However, sometimes you might not find your favorite cosmetics on popular websites. In such a situation, placing your order directly from beauty brands is advisable. The challenge associated with this option is finding a reputable shipping company.
Remember, you’ll need shipping services that will deliver your order from anywhere in the world. Therefore, look for a carrier who will receive the products on your behalf, weigh, and then ship them to your address. Typically, shipping companies charge rates depending on distance and customs levied for the products. With this in mind, be sure to include shipping and custom duty fees when creating a budget for sourcing cosmetics internationally.
Read reviews on trusted sources
When purchasing cosmetics overseas, your ultimate goal is to splurge on tried-and-tested products that will enhance your beauty. For this reason, research the internet for reviews as it’s one of the best ways to identify quality beauty products. Check out testimonials on YouTube and read blogs on several cosmetic products. Feedback offered by other consumers gives you clear insights into the quality of make-up, creams, and lotions. It’s also wise to watch beauty bloggers experimenting and reviewing cosmetics beforehand. This step might take time, but it will help you buy the right product for your skin tone with ease.
Sourcing for beauty products overseas is becoming increasingly popular as consumers embrace online shopping. However, you must follow proven strategies to ensure you purchase cosmetics that match your complexion and overall beauty needs. Be sure to read customer reviews about different beauty products, look for on-skin swatches online, and shop from the best sellers. Don’t forget to look for a shipping company you can trust to deliver your order.