Plastic surgery is booming across the globe, with the Aesthetic Society’s annual report indicating that surgical procedures increased by 54% and non-surgical procedures rose to 44%. Today’s beauty patients are opting for a wide range of procedures, with many seeking exclusively non-surgical procedures such as Botox and fillers to obtain a more youthful appearance. Some procedures have become classics in the industry. These include breast augmentations, tummy tucks, and Brazilian butt lifts. Below are just a few lesser-known procedures whose popularity is rising fast in the aesthetic medicine sector.
Chapter Overview
Intimate Surgery
Intimate surgery can help people who are undergoing discomfort because of issues such as excess skin and loss of firmness. For instance, patients who have excess skin in their labial folds can experience pain and discomfort owing to chaffing and twisting. Their chosen procedure is usually a labiaplasty. Vaginoplasty surgery, meanwhile, is the procedure of choice for those experiencing laxity. It can also restore function and appearance after childbirth trauma (to name just one reason). Males are also undergoing genital surgery, with scrotum lifts and penile enlargement being two of the most oft-solicited treatments.
Ear Correction Surgery
Patients who are displeased with the shape of their ears are opting for ear correction surgery. Ear correction surgery, or otoplasty, can address various issues at once—including size, shape, and position. This procedure can be performed alone or in conjunction with other types of surgery.
Brow Lifts
Modern brow lifts can get rid of two issues at once: a tired look in the brow region and wrinkling in the forehead. This procedure, too, can be combined with other procedures, including eyelid lifts. Techniques such as facial fat transfer and peelings lend a natural result as well as a beautiful glow to skin.
Lip Lifts
Years of lip fillers can lead to a lengthening of the amount of skin between the nose and upper lift. The solution being opted for by many is the lip lift, which involves lifting the skin up and sealing the area with ultra-find sutures placed along the line of the nose. The procedure can be carried out with local anesthetic. It immediately shortens the skin space while also giving the upper lip a plumper appearance.
Microfocused Ultrasound
One non-surgical procedure that is booming is that of microfocused ultrasound (also known as Ulthera). It involves heating the deeper layers of the skin to boost natural collagen and elastin production. The result is tighter, more youthful-looking skin that has an improved texture. This treatment can be combined with other popular non-surgical treatments, including fillers, microneedling, IPL/lasers, and more.
Aesthetic surgery and medicine are increasingly being opted for by everyday people. Procedures such as intimate surgery are often discussed in an aesthetic context yet they can cause significant discomfort, and often, the reasons for surgery are multifaceted. Just a few procedures gaining ground include genital surgery, ear correction, brow lifts, and lip lifts. In the world of non-surgical procedures, meanwhile, Ulthera is joining Botox, fillers, and laser treatments to turn back the hands of time without the need to go under the knife.